Whereas if somebody just randomly discovers it without any context, it's harder for them to make that leap. "Turns out if you know somebody who's using Evernote for a similar thing," Gullicksen continued, "the chances of you actually sticking and using Evernote yourself are very, very high. "People would say, 'Hey, this is a great product, but what would I use it for?' Getting them to understand how they would actually get value from it has from the very beginning been our biggest challenge. "Well, you know, that's been the biggest challenge for Evernote from the beginning," said Ken Gullicksen, Evernote's recently appointed COO and long-time investor and board member. So how does Evernote itself aim to sell the product in a way that gets the message right? But that doesn't make for an easy one-line pitch to customers. It's all synchronised through its cloud service that makes all your notes available on your desktop, your tablet, your smartphone or through the web. Evernote's official slogan is simply "Remember everything".Įvernote lets you type notes, record audio, take pictures, make lists, organise notebooks and even read the text in images you've captured. To call it an all-encompassing information capture and archiving tool makes it sound too hard to swallow. There's no easy answer to the question "What is Evernote?" To say it is a note taker is selling it short. CNET Australia spoke to Ken Gullicksen, Evernote COO, about setting Evernote apart from the competition and using data intelligence to only benefit each individual user.
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